Revenue Dashboard

The Dashboard is the primary view in SubscriptionMonitor. It shows the health of your recurring revenue growth at a glance.

Metrics on the Dashboard

Metric	What it shows
MRR / ARR	Current monthly and annual recurring revenue, normalized across billing intervals
MRR Growth Rate	Month-over-month and year-over-year percentage change
ARPA	Average recurring revenue per active paying account
NRR	Net Revenue Retention — are existing customers growing or shrinking in value?
GRR	Gross Revenue Retention — revenue retained from existing customers, excluding expansion
Delinquent Revenue	MRR currently in past_due, unpaid, or failed renewal states
Revenue Concentration	Top 10 accounts as a percentage of total MRR
Customer Churn Rate	Percentage of paying accounts lost in the reporting period

MRR Movements Waterfall

The waterfall is the key view. It decomposes net MRR change into five components:

New — MRR from first-time paying accounts.

Expansion — MRR increase from existing accounts upgrading or adding items.

Contraction — MRR decrease from existing accounts downgrading or removing items.

Churn — MRR lost from cancellations.

Reactivation — MRR recovered from previously churned accounts.

Net New MRR = New + Expansion + Reactivation − Contraction − Churn.

Quantity lens

If your Stripe account uses licensed or quantity-driven pricing, the Dashboard includes a companion quantity view beneath the waterfall. It shows whether revenue movement came from billed quantity changes, price changes, or a mix of both.

Note

The quantity lens is shown automatically when SubscriptionMonitor detects quantity-driven subscription items. It explains revenue movement; it does not measure assigned seats or product utilization.

Currency handling

SubscriptionMonitor normalizes MRR and ARR to a base currency using Stripe-reported amounts. If your Stripe account has multiple currencies, the waterfall shows a row per currency in addition to the normalized workspace totals.

Data freshness

The Dashboard reflects the latest completed ingestion run. The last sync timestamp appears at the top of the page. Real-time webhook events update the data continuously; use Refresh if the view looks stale.